This Valentines day, Lingo are sending our not-so-secretive admission of admiration to the entity of content. We love content so much, we’re almost lost for words (now, that would be ironic!) and we wanted to show our affection.
We just can’t get enough of the ‘blah-blah’ the ‘yadda yadda’, and even the ‘rhubarb rhubarb’! Quite simply put, those websites with well written wording out-perform their content-light competitors time and time again.
Fact friendly headlines and properly put together paragraphs hold the browsers gaze on the page long after the graphics have grabbed their attention. Text delivers the narrative of the company and gets into the visitors brain, and Search Engines would be no-where without it.
The demand for increased copy is often a sticking point for the design process, with many website owners struggling to get the good stuff created. We often help with copy writing and we love it, but we need somewhere to start. Some basic facts, a bullet list here and there, something to go on. You don’t need to be a Bard to get something written for your webpage, you just need to start writing.
Here’s a few of my favourite questions to help bring forth content…
What makes you different?
Where did it all begin?
Why do you do things your way?
What can you tell me that will help me decide?
If you’re still stuck – another good tip is to make a note of the phrases you use time and time again to describe what you do and how you do it – when on the phone to a new customer, when explaining what you do to a new acquaintance… jot these commonly used phrases down. It’s likely they will contain some of your Target Keywords too.
We’re aiming for unique, informative, interesting, useful but most importantly, adequate. Nothing is harder to work on than ‘nothing’!
Like I said; we love content. The more you give us the more we can do with it. There really should be no limit to what you can give! Just like LOVE.
Happy Valentines Day y’all.
Nick, Liz, Steve and Claire from Lingo Design @ Internet World 2010
