Security Matters
Google battens down the hatches of internet safety. Once again, Google, and more specifically, Google Chrome, (the most popular browser in the world) are taking yet more steps to increase the security of websites and website traffic. As Lingo blogged, back in April, it is important that you ‘Lock up your site’ so that visitors’ […]
Super-targeting-time!
A quick example of how digital marketing directs adverts at your most-likely customers. Google remarketing campaigns use the positive power of cookies to show specific adverts to customers who have already been to your site. Tempting website visitors to return So, a visitor to your site leaves (users do leave – often they get distracted before purchase) – perhaps […]
Target Audience: SEO – Back to Basics
The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” When you […]
Your Top Ten Target Key Phrases and Why They Are So Important!
The simple technique of carefully choosing your Top Ten Target Key Phrases is probably one of the most important things you can do as a website owner. It often seems to me that when we say “Please give me your ‘Top Ten Target Key Phrases’ to website owners, they either glaze over, or nod and agree […]