Ready for Black Friday?

Black Friday is the first Friday after Thanksgiving and typically marks the busiest day of the year for online shopping.

This year Black Friday will fall on 28th November.

Originally a US phenomenon, it is increasingly gaining popularity in the UK as well. Many eCommerce retailers will be tapping into this surge of extra website visitors by offering one-day only promotions and sales.

If you sell online, it pays to be ready for the pre-Christmas flood of website visitors.

Online stores could consider:

  • Adding one-day only special offers, promotions and discounts.
  • Publicising any offers online and via social media accounts.
  • Making a test purchase and reviewing the check-out process and any email notifications.
  • Ensuring the home page and any landing pages are up-to-date and looking their best, for instance by adding festive photography or seasonal featured products.
  • If there is a news area or blog, making sure it has been updated recently.

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