Gorgeous subject matter made this new website design and logo revamp a real pleasure to work with.
A generous selection of photography was provided by the owner, Tom, and together we worked through the site to select the best images and distribute them between the new case studies section, and the rest of the pages.
The technically detailed tree-of-life logo was only available in a small, low-resolution JPEG, and felt outdated with its heavy use of gradients and drop-shadows. Careful tracing of the existing logo outlines was done to create a vector shape which could be tidied and and modernised into a flatter style, to go with the fresh website.
Content that appeals to search engines was top of the list of client requirements, so copywriting assistance was provided to ensure easy-to-read pages, for both users and Google’s indexing system.
