Target Audience: SEO – Back to Basics

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” When you […]

Construction Website… Build Complete…!

Please excuse the pun, but when building a website for a builder, you can’t help but draw comparisons in terminology! Plans, foundations, platform, frames, construction and layout – just some of the lingo that websites and building construction share. Working with PKS Construction it became clear that attention to detail in all that they do […]