The most useful tool to implement complete brand control, is a ‘visual identity guide’, a kind of ‘branding bible’, setting out everything needed to ensure the correct use of your company’s fonts, colours, logo and secondary graphics. Sticking to brand guidelines ensures a consistent visual identity.
It could include: official fonts for use both on and offline, pantone references, colour breakdowns for process print, digital and signage, logo usage and secondary graphics.
By adhering to these guidelines, you can ensure a consistent visual identity no matter how many suppliers, staff or stakeholders are involved in your visual communications.
Ensuring that all your media is consistent is the key to a strong and professional brand image – which means making sure “touch points” such as building signage, vehicle livery, staff uniforms, sales proposals, presentations, email signatures and a host of other collateral are on-brand too.