Hamburgers on the Menu

With the dramatic increase of mobile phone usage, big user experience on smaller devices has never been more important.

The three line menu icon, fondly referred to as the “hamburger button” or the “nav burger”, is now appearing regularly in responsive or mobile design to hide the primary navigation menu bar as seen on desktop versions of websites.

Viewed on a smaller screen size, a website must be a fast loading, engaging experience with maximum impact, while being easy to navigate. It’s a tall order*

This popular icon allows users to gain quick access to further sections of the website, reducing the space required for large menus, and allows more content to show on screen.

A great way of ‘sandwiching’ information, and a tasty morsel of web design lingo we just had to share…


*puns are entirely intentional.


The Hamburger-Menu. From burger to buttons.
The evolution of the micro-menu, nick-named ‘the hamburger button’

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