Proceed with caution….. when it comes to Facebook and promotions there are some very strict rules you need to abide by, and ignoring them could result in your page being shut down.
What all this means is that unless you have the budget or time to deploy a third party promotion app, the safest course of action is to introduce separation between your Facebook page and the ‘mechanics’ of your competition.
We recommend that you set up the competition on your website, by creating a dedicated web page that includes all the important information, your terms and conditions and a sign-up entry form. You can then promote the competition on Facebook by directing people to your new webpage.
“This week we’re giving away a gift voucher for £50. And it couldn’t be easier to enter the competition – just fill in the form on our website. www.mywebsite.co.uk/mycompetitionpage/”
If the competition is interesting enough you could find you get all those Likes and Shares anyway, without having had to ask for them. Which actually, is kind of the point!