Money Saving Blogger – Website Rebrand & Rebuild

Liz and team did a whole re-brand for Mrs MummyPenny (a huge personal finance website with +1000 pieces of content) New logo, website, book artwork, social artwork. A joy to work with. I highly recommend.
Lynn Beattie (Mrs MummyPenny)

A well-known personal finance expert, writing about financial planning, money saving and budgeting.

Mrs Mummypenny’s website had been getting plenty of traffic, thanks to great content, however the site and brand felt ‘home-made’ and visitors weren’t sticking around.

website before redesign

Cue a full rebrand, site redesign and rebuild, with a strong emphasis on a more vibrant identity, and helping visitors find their way to more relevant content to increase their time on the website. After only a couple of weeks page views and pages per session had more than doubled.

The site features a bright and vibrant colour palette, a podcast player and dynamic adverts from a media agency plug in.

We also worked with Lynn on a cover design for her new book “The Money Guide to Transform Your Life” which is available to purchase through the website’s eCommerce section.

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