Simple search engine tips for small businesses

Step into SEO

We often hear from our small business clients that they are a bit scared of search engine optimisation (SEO). They hear us talk about ‘back-link profiles’ and ‘meta data’ and decide it all sounds far too technical for any normal person to understand.

Now don’t get us wrong, back-link profiles and meta data ARE important.

However as long as you can make changes to your site’s copy and image content, either via a content management system or by instructing your web design agency, then you are ready to take your first steps into the world of SEO.

Here are THREE things that even the least techy amongst you can do to make your website a bit more search engine friendly.

1. Include relevant keywords in your on-page copy content.

So if you’re a florist in Norfolk, you’ll need keywords such as ‘florist’, ‘flowers’, bouquet’ and ‘Norfolk’ somewhere in the copy on your homepage.

It sounds obvious, but you’d be surprised how many times we see websites that don’t actually do this!

2. Regularly update your content

That means once a month, at the very least, add something new to your site, whether that be a new blog post, news article, case-study or photograph.

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well.

3. Give your images real, meaningful file names

Bunch of red roses
Images should be given descriptive file names

When uploading new images to your site give them relevant, descriptive, keyword-rich file names.

Remember that the images on your web pages will be searched and indexed by Google as well as the actual pages.

So for instance red-rose-wedding-bouquet.jpg will be a hundred times better than DCF09987_3.jpg

If supplying new images to your web agency, take the time to re-name them, before sending them off.

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