Here’s a quick example of how digital marketing directs adverts at your most-likely customers. Google remarketing campaigns use the positive power of cookies to show specific adverts to customers who have already been to your site. So, a visitor to your site leaves (users do leave – often they get distracted before purchase) – perhaps they decide to search Google for a price […]
From 21st April any websites that are not mobile-friendly are likely to see their search results suffer.
Become the online authority for your industry. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. We can help you by planning out your content marketing strategy, then mining out the gems of knowledge from your brain and turning these into the well written, keyword […]
The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” When you […]
Looking to Search Engine optimise your site? Not sure what Keywords to use? If you’ve already got a Google account (if not, why not) and are honing in on your Keywords, the Keywords Tool is right up your search street. adwords.google.co.uk Despite being an obvious ‘in road’ to Google’s AdWords; where you spend money per-click […]
Step into SEO We often hear from our small business clients that they are a bit scared of search engine optimisation (SEO). They hear us talk about ‘back-link profiles’ and ‘meta data’ and decide it all sounds far too technical for any normal person to understand. Now don’t get us wrong, back-link profiles and meta […]
The simple technique of carefully choosing your Top Ten Target Key Phrases is probably one of the most important things you can do as a website owner. It often seems to me that when we say “Please give me your ‘Top Ten Target Key Phrases’ to website owners, they either glaze over, or nod and agree […]