Here’s a quick example of how digital marketing directs adverts at your most-likely customers.
Google remarketing campaigns use the positive power of cookies to show specific adverts to customers who have already been to your site.
The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit.
Looking to Search Engine optimise your site? Not sure what Keywords to use? If you’ve already got a Google account (if not, why not) and are honing in on your Keywords, the Keywords Tool is right up your search street.