One of Norfolk’s favourite country pub and restaurants, in a stunning setting and with a captivating interior.
The team was pleased to be working with the Hare Arms again, having originally designed their website in 2010.
Introducing the Tortoise Room
Lingo had been helping with the rebranding and marketing of the Hare’s dining room. The new Tortoise Room, so called for its laid back vibe when compared to the main Hare Bar, marked a new chapter in the country pub’s dining experience.
A classic, pen and ink style image of the Tortoise and Hare was used as part of the new Tortoise Room sub-brand. This set the tone for the high quality feel which was central to the campaign activity that would work around it. Meanwhile a “story tale” style typeface was chosen which complemented the ‘high end’ (but lighthearted) message.
We produced new marketing media, which included posters, point of sale information, table cards and new menus. A ‘teaser’ story was added, to the news pages, which hinted at the changes in the pipeline.
A more responsive website
The Tortoise Room developments were the spring-board to updating the website. With the continued growth of mobile technology, the time was ripe for a fully responsive website that would look as good on a mobile phone as it did on a traditional desktop.
Built from the ground up, the new Hare Arms website includes a news section and menus that are easy to update. Other website development ideas included strategic updates to text and graphic elements within the homepage and other primary pages.
As always, it was a pleasure to work with Trish and Dave in such fantastic surroundings.