What is a bounce rate?

If a website user only visits one page and then exits, they can be said to have ‘bounced’ out of the site. Bounce rate is the Google Analytics metric which captures this element of visitor behaviour. The bounce rate therefore is the percentage of visits that only include one page. These short and shallow visit are generally […]

Three things you can do to improve your online shop

We’re often asked how to turn a good online shop into an amazing online shop. So here are three of Lingo’s favourite tips on how to make your customers love your e-commerce store even more than they do already. 1. Only show customers what they want to see Being able to filter products allows customers […]

What is a cookie?

Unfortunately cookies of the website variety have nothing to do with the Great British Bake Off and aren’t anywhere near as delicious as their name might suggest. In fact a website cookie is a small data file that is automatically saved onto your device (whether that is a desktop computer, laptop or smart phone) when […]

What are website breadcrumbs?

Whether you are lost in the depths of an extensive, multi-page website or a dark and scary Bavarian Forest, breadcrumbs can help you to find your way home. In the well-known Brothers Grimm fairy-tale, little Hansel and Gretel are abandoned in the forest by their parents. However by leaving a trail of breadcrumbs behind them […]

Colour Consistency in Design

Or how to make sure your logo is always crimson and never maroon. Colour, and the way we describe it, is a very subjective thing. My idea of crimson could be significantly different from yours. Which is why in graphic design, to be able to be technically precise about colour, we talk in the same […]

Soft Launch; it’s nicer that way

Lingo Design’s new website is in ‘soft launch’ phase. We’ve been working hard for a good few months on an updated design and content flow feature. We hope you like it. More content and images will be added in the forthcoming weeks, and additional articles, advice and interesting information to boot. A soft launch is the release […]

Why not to run Facebook promotions involving ‘Like’ or ‘Share’

Let’s say that you have a Facebook page for your business and one day you think; “Wouldn’t it be great if I could just get a few more ‘Likes’. I wonder if I should run a competition?” Proceed with caution….. when it comes to Facebook and promotions there are some very strict rules you need […]

Post-launch Love

Don’t neglect your website after it has gone live! Ongoing maintenance and support contracts can be tailored to your individual needs and will ensure that you and your site get ongoing ‘love’ and support. Website traffic monitoring, search engine and converstion rate optimisation (SEO & CRO), essential upgrades to allow for hardware and software releases and the additional of […]

Social Media

You don’t need a marketing agency…. …to use Facebook, Twitter, Pinterest or any of the other social networks that have proliferated over the last few years. Social media is free to access and on the whole is easy to use. But if you want advice on how to harness its power and how to avoid […]

Content Marketing & Blogging

Become the online authority for your industry. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. We can help you by planning out your content marketing strategy, then mining out the gems of knowledge from your brain and turning these into the well written, keyword […]

Ten Tips on Finding Your Social Voice

Why should businesses use social media? We could write a whole book on this subject, but for most businesses, it boils down to one thing: positive engagement with your audience, ultimately offering an additional route to conversion. Yet, there are plenty of high profile examples of poor management of social media and we regularly see businesses […]

Love your website?

Like all relationships, the one you have with your website can be difficult at times, but a little TLC goes a long way in updating your pages and giving a warm loving glow to your visitors. With constant growth online, isn’t it time your pages bloomed?! Cheesy blog posts seem to always go down well […]